Since last November’s U.S. presidential election, I’ve been
in hiding. My hiding has been mostly figurative, but sometimes literal, with me
hiding my head under the bed covers.
Like many, I was stunned by the results. And the assaults on science have
been fast and furious since the new administration took office. Contemplating
this election and what lies ahead has been daunting and depressing for many of
us, especially for those who work in, value, and respect science. I’ve felt immobilized, but it’s time for me
to leave that in the past. It’s time for me to think about how I can stand up
for science in the coming months.
Sowing Science: Cultivating Effective Science Communication
Sunday, February 26, 2017
Thursday, September 15, 2016
Do facts hurt science communication?
Like Dr. Suess’s Grinch, I’ve puzzled ‘til my puzzler is
sore. The source of my puzzlement?
Contrary to what I’ve thought for much of my career, facts—no matter how
well presented—don’t necessarily help meet communication goals. In fact, facts
may hurt.
On the same day I was reviewing the keynote
address from the recent North American Congress on Conservation Biology (NACCB),
I ran across a New York Times article highlighting an issue prominent in the
keynote—the same facts mean different things to different people.
The New York Times piece, Why facts don’t
unify us, describes the findings of a study titled
How People
Update Beliefs about Climate Change: Good News and Bad News. In
this study, people with different beliefs on climate change became more
polarized in their views after being given the same scientific facts. While
this finding helps explain the wide rift on the subject of climate change, it
vexes the communicator in me.
Sunday, August 21, 2016
Communicating science when facts aren’t enough
When I was a
child, my family watched the popular TV series Dragnet. It popularized an oft-repeated, pop culture phrase “Just the facts, ma’am.”
Like many who gravitate to scientific fields, I value knowing the facts. So it’s counterintuitive to me, a data-loving person, that many in the public are not
moved by factual information and explanation.
At the recent
North American Congress for Conservation Biology (NACCB) in Madison, Wisconsin,
which had as its theme Science Communication
for Conservation Action, many presentations reinforced that communicating scientific
fact alone doesn’t have much impact on peoples’ attitudes or behaviors. To
connect with audiences, messages and information need specific framing and must
tap into the audience’s values. I had some appreciation of this before going to
NACCB, but the meeting drove it home for me in a powerful way; it has stimulated
much contemplation on my part. In particular, what does it mean for me—and for the
clients with whom I work on science-based communications—when facts aren’t
enough?
Saturday, August 6, 2016
Social Media-users or Not, Scientists Must Be Communicators
Yesterday, The Guardian published an essay entitled “I’m
a serious academic, not a professional Instagrammer.” The writer, a PhD student, laments the
pressure placed on academics to be active users of social media. I feel for
this student, but fear for them as well. Today, all scientists need to be—and
are—communicators.
Throughout their
careers, academics must convey the “So what?” of their work to a range of
audiences, including administrators, funders, journalists, and policy-makers.
Tuesday, July 19, 2016
To share your message, tweet it!
Twitter as a channel to communicate your science
Many of the talks at the North American Congress for Conservation Biology, held in Madison, Wisconsin from July 17-20, have emphasized the need for scientists to better connect with public audiences. We need science
communication that is accessible and accurate, making it valuable for scientists to be communicators whenever
they can.
Wednesday, June 29, 2016
Why I love Twitter for science & communication
Do you think of Twitter as a place of trivia, where people
broadcast their pizza order as if it were front-page news? If you answered yes, I encourage you to
reconsider. It’s true that some use Twitter to share every inconsequential
thing that enters their minds. More than once, an acquaintance of mine really
did tweet which pizza he ordered to watch a football game; I stopped following
him. I value Twitter because I find it to be a font of information on science,
conservation, and science communication, as well as a springboard for interaction
among those interested in these topics.
Tuesday, June 14, 2016
Science communication headlines upcoming Conservation Biology Congress
As misunderstanding of, misinformation about, and disregard
for science increases, the need for more effective science communication grows daily.
I’m delighted that the North American section of the Society for Conservation
Biology has chosen the timely topic of science communication as the focus of
its upcoming Congress.
Communicating Science for Conservation
Action is the theme of the North American Congress for
Conservation Biology (NACCB 2016), which takes place July 17-20, 2016 in
Madison, Wisconsin. This Congress, which includes numerous symposia, concurrent
sessions, workshops, and short courses, will highlight the importance of
integrating successful communication strategies into conservation work. As a
science communicator, I’m eagerly anticipating the opportunity to connect with and
learn from others working at the intersection of conservation science and communication.
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